I’m Not a Writer, So I Did This Research and Made These Notes to Help Me Write Better

The safest way to rank high in Google or Bing is to produce quality content on a regular basis.  Most say an article a week is about right, but if you can produce an article a day on a long term basis, go for it.  Writing comes easy to some and very hard to others. I’m still on the lower end of the learning curve, but I have learned a few tricks and methods to motivate me to write.

Try the following:

  • Set aside a small block of time to write each day
  • If you are a morning person and creative in the morning set aside morning time or if you’re an evening person set aside some time in evening
  • Do some reading in advance about your subject or your topic.  Read journals and trade papers, involving HVAC topics if you’re writing about HVAC.  Look for information that a consumer would be interested in if your target market is the consumer.
  • When you sit down to write, just write everything that comes to mind don’t worry about editing punctuation or SEO, just let your brain do free writing and let the thoughts flow.
  • The following day, during your writing block of time, rewrite and edit the prior day’s work.  Make it a habit to write content every day and edit the prior days work.
  • Limit your creative writing to 10 or 15 minutes and your editing to 10 or 15 minutes.  Take a 5 min. break between sessions if you need multiple sessions

Here are some additional things you will want to consider:

Writing for headlines.  Nothing else matters if it doesn’t get read.  You have to get them in the store or they can’t buy anything.  The purpose of the headline is to get the first sentence read.  The first sentence sets the hook for the rest of the article.  The first sentence should say what you would say if you only have one sentence to get your point across.

  • The headline gets the first sentence read.  You always want a great headline. 8 people out of 10 will read the headline and only 2 out of 10 will read the article. Make sure your content delivers on your headline.
  • The first sentence promises what the reader is looking for and gets the second sentence read.
  • The second sentence gets the third sentence read and starts delivering the promise made in the first sentence.
  • The general rule is keep headlines 8 words or less

Writing for content and understanding.  No one will ever complain that your writing is too easy to understand.  Remember, the article is about the reader.  If the reader isn’t getting what they are looking for… well it’s called your “bounce rate”, they are off to Google for your competitions site.

  • Use bulleted and numbered lists
  • Use headlines and short paragraphs
  • Use bold text
  • Use italic text

Give reasons supported by facts.  Readers detect BS.  You want be the authority or at least authoritive.

Sell with Benefits and support the Benefit with Features.

Close the same way you opened by stating how you delivered your opening promise.

Make an offer.  The famous Fed-Ex offer, “When it absolutely has to be there overnight” or Dominos, “delivered in 30 minutes or it’s free”.  An offer is also a “Call to Action”.  Make an offer.

The article should be only as long as needed to deliver the information.  Give the reader an option to dig deeper by using links to more in depth information.

Writing for SEO.  85% of the factors that make up SEO happen off page.  This article focuses on the things you can do on-page to help your Search Engine Optimization.

  • An article consisting of a list is a good post to write.  Bullet points make reading easy with plenty of white space delivering readability
  • A “how-to” article is always a big hit as long as you have great content.  Search engines also like “how-to” posts.
  • Articles covering controversial subjects are well read when accompanied by an enticing headline.

If you are trying to rank high in Google you need to make sure you have a post for each keyword or keyword phrase you are trying to rank for.  Use the keyword in the article title, in the first sentence, in the ending and enough times in the post to meet the ___% keyword saturation.  A post should also be at least 300 words.

Other things you can do to get favorable marks from Google is to use bullet points, bold titles with the html <h1>, ,<h2.>, and <h3>, (more on this later), italics when appropriate.  Keep sentences short and use at least 3 to 5 paragraphs in a typical 300 word article.

Every post should have a picture or video.  The picture file name should include the keyword as well as the alt text.  (See the video associated with this post)  Use your on-page SEO plug-in to include your keywords in the tags and Meta tags.

Use a WordPress SEO Plugin to help you with on-page SEO.  I use “All-in-One SEO” and have recently started using “Yoast SEO”.

My “Call To Action”:  Use the posts and videos describing “How to set up a Blog in Uunder an Hour” and start a blog for your business and customers.